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Start a site from an idea

Describe your business in plain English and let CurateOne generate a complete, distinctive website.

Updated 2026-07-16

Everything starts at /studio — one screen with five source tabs. The New Idea tab is the simplest: write what your business is and who it’s for, and CurateOne generates the whole site — structure, copy, design, and imagery slots.

02Write a strong brief

The model can work from a single sentence, but detail pays off. The more it knows about your audience, goals, and personality, the more the site will feel like yours instead of a generic template.

  • Who you serve (your audience and where they are)
  • What you want visitors to do (book, buy, call, sign up)
  • The personality of your brand (playful, premium, minimal, bold)
  • Competitors you admire or want to stand apart from

03Generate your site

  1. Open /studio and select the New Idea tab.
  2. Describe your business — a few sentences is good, a few paragraphs is better.
  3. Review the Business Discovery Blueprint that comes back: colors, typography, layout style, conversion type, and a recommended sitemap.
  4. Approve the blueprint. Generation starts as a background job with staged progress.
  5. When it finishes, your project opens in the Studio, ready to edit.
TipGeneration survives a browser refresh — if you reload mid-generation, the page re-attaches to the same job and picks up where it left off.

04Why your site won’t look like anyone else’s

Before any AI writes a word, CurateOne draws your site’s Design DNA — palette, fonts, layout archetype, and motion — deterministically from a seed based on your brand. The AI then fills in copy on top of that design. A sameness guard re-rolls any design that collides with another site’s, so no two businesses end up with the same look.

Related articles

From blueprint to finished siteWhat the Business Discovery Blueprint is, why approving it matters, and what happens while your site generates.Edit with the AI copilotDescribe changes in plain English and the Studio copilot applies them — with per-turn undo and grounded suggestions.Credits and couponsHow AI credits are spent, refunded, and topped up with coupon codes that never expire.